Jhun Raagas Experience

Mitsubishi Philippines

Overview

Mitsubishi Motors Philippines Corporation (MMPC) is a leading automotive manufacturer and distributor in the Philippines, known for its innovative, reliable, and high-quality vehicles. Established as the official distributor of Mitsubishi vehicles in the country, MMPC is a joint venture between Mitsubishi Motors Corporation (MMC) of Japan and local partners. The company has played a significant role in the Philippine automotive industry, offering a diverse range of vehicles, including passenger cars, SUVs, pick-up trucks, and commercial vehicles.

History

  • Founded: 1963 (originally as Chrysler Philippines Corporation)
  • Rebranded: 1987 as Mitsubishi Motors Philippines Corporation
  • Key Milestones:
    • 1987: MMPC was officially incorporated, taking over the distribution and manufacturing of Mitsubishi vehicles in the Philippines.
    • 1996: Established its manufacturing plant in Santa Rosa, Laguna, boosting local production capabilities.
    • 2018: Celebrated the production of its 1,000,000th vehicle in the Philippines.
    • 2025: Launched the first-ever Prepaid Maintenance Parts Package (PMP Package) to enhance customer after-sales experience.

Operations

  • Headquarters: Ortigas Avenue Extension, Cainta, Rizal, Philippines
  • Manufacturing Plant: Santa Rosa, Laguna, Philippines
    • The facility is equipped for vehicle assembly, painting, and quality control, producing models like the Mitsubishi Mirage, L300, and Xpander.
  • Dealership Network: MMPC operates a robust network of over 60 dealerships nationwide, providing sales, service, and spare parts to customers across the Philippines.
  • Workforce: Employs thousands of Filipinos, contributing to local job creation and economic growth.

Product Line

MMPC offers a wide range of vehicles tailored to the needs of Filipino consumers, including:

  • Passenger Cars: Mirage, Mirage G4
  • SUVs and Crossovers: Montero Sport, Xpander, Xforce
  • Pick-up Trucks: Strada (also known as Triton or L200 in other markets)
  • Commercial Vehicles: L300
  • Electric and Hybrid Vehicles: MMPC has expressed commitment to introducing electrified vehicles in line with global sustainability trends, with plans to bring models like the Outlander PHEV to the Philippine market.

Market Position

MMPC is one of the top automotive brands in the Philippines, consistently ranking among the leaders in vehicle sales. It is recognized for:

  • Reliability and Durability: Mitsubishi vehicles are known for their robust performance, particularly in challenging road conditions.
  • Innovation: The company integrates advanced technologies, such as Super All Wheel Control (S-AWC) and MIVEC engines, into its vehicles.
  • Customer-Centric Services: Initiatives like the PMP Package provide cost-effective maintenance solutions, enhancing customer satisfaction.

Corporate Social Responsibility (CSR)

MMPC is committed to sustainability and community development through various initiatives:

  • Environmental Efforts: Promoting eco-friendly manufacturing processes and supporting reforestation projects.
  • Community Engagement: Programs focused on education, disaster relief, and road safety awareness.
  • Employee Welfare: Providing training and development programs to empower its workforce.

Vision and Mission

  • Vision: To be the preferred automotive brand in the Philippines, delivering innovative and sustainable mobility solutions.
  • Mission: To provide high-quality vehicles and exceptional customer service while contributing to the socio-economic development of the Philippines.

Recent Developments

  • In 2025, MMPC introduced the Prepaid Maintenance Parts Package (PMP Package), a pioneering after-sales program designed to offer hassle-free and cost-effective vehicle maintenance for customers.
  • Continued expansion of its dealership network to improve accessibility and customer service nationwide.
  • Strengthened focus on electrified vehicles to align with global trends toward sustainability.