Company Overview Property Company of Friends, Inc., popularly known as Profriends, is a leading Philippine property developer committed to the vision of “creating communities, transforming lives” by providing affordable, good quality homes. Established in February 1999 by founder Guillermo Choa and a group of partners, the company has evolved from building small pocket developments to creating large-scale, integrated townships.

Core Business and Focus Profriends specializes in developing a diverse portfolio of real estate projects, including:

• Affordable and middle-income housing (townhouses and single-detached units).
• Medium-rise condominiums.
• Estate and township developments that offer a “live, learn, work, play, and pray” lifestyle.

The company leverages precast concrete technology to enhance the quality and efficiency of its construction operations. As of recent data, Profriends has delivered over 64,000 homes to Filipino families.

Flagship Projects and Key Locations Profriends has established a strong presence in high-growth areas in Luzon and the Visayas:

• Lancaster New City (LNC): The company’s flagship project, a massive 2,000-hectare township spanning the towns of Kawit, Imus, and General Trias in Cavite. LNC integrates residential, commercial, and institutional establishments, including its own school, St. Edward Integrated School.
• Visayas Projects: Major developments in Pavia, Iloilo, including Parc Regency Residences and Monticello Villas.

Mission and Values

• Vision: To be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families served.
• Mission: To serve stakeholders by providing innovative living solutions through the properties they develop, the communities they build, and the relationships they nurture.

Key Corporate Milestones

• Founded: February 1999 in Mandaluyong, Philippines.
• Expansion: Expanded to the Visayas region (Iloilo) and launched Lancaster New City in 2007.
• Holding Company: A wholly owned subsidiary of Profriends Group, Inc.
• Leadership: Chairman Guillermo C. Choa and President Kathleen S. Choa.