Urban Deca Homes

Company Overview

Urban Deca Homes is the mid-rise condominium brand of 8990 Holdings, Inc. (commonly referred to as 8990) in the Philippines. Deca Homes+38990 Holdings, Inc.+3Deca Homes+3
The brand is designed to deliver affordable yet quality housing for middle-income Filipino families, particularly in Metro Manila and other high-growth urban areas.

Background & Key Milestones

8990 was founded with a focus on mass housing to help address the housing shortage in the Philippines. Deca Homes+1
In 2012, the company introduced the Urban Deca Homes brand (for mid-rise condominiums) and the Urban Deca Towers brand (for high-rise). Deca Homes
8990 is publicly listed in the Philippines and has built a strong and growing presence in mass housing. 8990 Holdings, Inc.+1
As of recent filings, the company holds a leading market position in the mass housing segment, backed by strong brand recognition across its housing brands including Urban Deca Homes. 8990 Holdings, Inc.+1

Vision, Mission & Values

Vision: To provide decent shelter for Filipino families, conducting business with integrity, fairness and competence, while maximizing value for customers, suppliers, investors and society as a whole. Urban Deca Ortigas+1
Mission: Deliver affordable homes of quality, accessible to middle‐income Filipino households, in locations that support their lifestyle, transportation and work needs.
Core values (per 8990/Urban Deca):

Competitiveness – best price offered. Urban Deca Ortigas+1
Competence – quality building technology (e.g., use of precast systems). Deca Homes+1
Dependability – strong track record across Luzon, Visayas and Mindanao. 8990 Holdings, Inc.+1
Innovation – financing schemes and construction methods to support home‐ownership. Urban Deca Ortigas+1

What They Offer

Urban Deca Homes positions itself as a solution for urban professionals, first-time buyers and middle-income families seeking condo living in Metro Manila and nearby areas. Key features:

Mid-rise residential condominium developments with complete finish and basic amenities. Urban Deca Homes+1
Flexible financing: bank financing, in-house financing, government housing fund (e.g., Pag‑IBIG Fund) eligibility. Urban Deca Homes
Strategic locations with access to transport, business districts and commercial centres. For instance, the project at Ortigas Avenue Extension in Pasig is positioned near business hubs like Makati, BGC, Eastwood, Cubao. Asia Property Awards
Strong amenities: example – at Urban Deca Homes Ortigas there are approximately 1.3 hectares of open space, a clubhouse, playgrounds, sports court, lagoon, parking slots (3,330+). Asia Property Awards+1

Notable Projects

Urban Deca Homes Ortigas: 22-block condominium development along Ortigas Avenue Extension, with ~19,000 units and ~3,300+ parking slots. Asia Property Awards+1
Urban Deca Homes Manila: Located in Tondo, Manila — 13-building community with 13,212 units in an 8.4-hectare site. Megawide
Urban Deca Homes Batangas: A more recent project in Barangay Balagtas, Batangas City – 21 buildings, ~4,170 units on ~89,403 sqm land. urbandecahomesbatangas.com

Market Position & Recognition

8990 (the parent) claims to have delivered tens of thousands of homes across the Philippines through its DECA/Urban Deca brands. Urban Deca Homes PH+1
The brand has received awards and recognition in its category. For example, the Ortigas project was named “Best Affordable Condo Development (Metro Manila)” in 2022 at the PropertyGuru Philippines Property Awards. Asia Property Awards
The company reports it is “the top Mass Housing developer in the Philippines by Pag‐IBIG take‐out value” for certain years. 8990 Holdings, Inc.

Key Strengths & Considerations

Strengths:

Positioned for affordability: lower down payments, accessible financing, mid‐rise formats make ownership more viable.
Strong brand recognition within mass housing segment; national footprint gives scale and access to financing.
Strategic locations in or near Metro Manila, which enhances value proposition for urban residents.

Considerations:

As with any mass housing project, buyers should always study specifics: unit turnover quality, maintenance fees, community management, location and transport access.
Some publicly shared user comments raise concerns about quality or post-sales service in particular developments. For example: “Walls are paper thin … cheap materials” reddit.com+1
This doesn’t mean all projects have those issues, but it highlights the importance of due diligence.
Large scale developments mean high density; buyers should check unit layout, number of units per floor, and overall livability.